I keep my eyes on the road, my hands upon the wheel when it comes to marketing education—especially if I know it’s from a reliable source. I don’t have to tell you there’s a lot of ‘self-proclaimed’ gurus posing these days as copywriters, marketing experts and consultants.
Beware cuz you’ll pay dearly taking advice from these scoundrels. Trust me what I say this because I’ve learned from the school of hard knocks—and it hurts where it counts
. . . in the pocketbook!
Anywho. My number one job is to help grow your business. Like a sales professional who works off a commission, I get paid on the results that I bring you. With that said, I’ll do my absolute best to bring you credible, field tested information that you can use to increase your bottom-line.
So, let’s get crackin’.
Your number one job should be to become a smart company and NOT a dumb one. And the first step is to get sound advice on how to become a smart company.
So let me share a little story I read years ago that shines some light on this subject.
Years ago, a small little company grew to become a big company within three year period. Things were chugging right along quite nicely with more than 120,000 paying customers.
Sales and profits when through the roof and the company became one of the largest in his industry.
Then the owner decided that he wanted to cash out and sell his well-oiled profit machine and enjoy his retirement.
With the help of his smart “go-to” marketing guy he’s able to attract prospective buyers who ended up paying top dollar.
As it turns out, the three buyers of this sweet little profit machine were indeed Rhodes Scholars with fancy pants degrees from Oxford University. . . lots and lots of brain power . . .
Or So You’d Think
Despite all the formal education the new owners amassed, they proved within a few days of signing the paperwork to be complete idiots.
Their first order of business was to form an Executive Committee made up of the new owners, replete with a hand-picked CEO, CFO and a General Manager—none of whom knew anything about marketing.
It gets better. The crackerjack marketing team soon were put under the bureaucracy of the new “Executive Committee.”
All the key marketing people were buried attending endless day-long meetings, red tape, and having to constantly ask for permission to run critical marketing campaigns.
As you can see, this twist quickly turned a smart company into a . . .
The new company’s key marketing team warned them that if marketing was put on the back burner, the company would be bankrupted in six months flat.
Turns out that marketing team was wrong . . . the CEO filed for bankruptcy 90 days later.
The Moral of the story . . .
Smart Companies put marketing first!
Smart companies understand that sales and marketing drive the company to success and greatness. Smart companies also understand that every employee clearly understands that his/her job exists for one reason: to help marketing to sell more!
Smart companies understand the supreme importance of the marketing department and in fact put it first. In fact, the biz owner/CEO are the marketing department’s chief advocate, they are implemental in goal setting, monitoring costs, make sure that sales and marketing have the funds it needs to attract customers and boost sales.
Dumb companies make sure marketers are frozen and are not able to get crucial marketing campaigns out and running because of corporate dictates their every move. They see marketing as a necessary evil.
Dumb companies make sure marketing is kept under thumbs of bean counters, bureaucrats and other self-important blow-hard fools, who seem to forget where the money comes from.
I could go on, but I believe you get the point here.
So, are you ready to become a smart company and see your revenue increase? If so, I have a plan for you. Contact me and we’ll craft a personalized growth plan for your business
Emette E. Massey